Incorporating the beauty of Takaoka's traditional crafts and producing outdoor products like art works,Artisan933We talked to Akio Kihara.
[1] About the trigger of pursuing the path of crafts, your own background, the history and formation of the workshop
Artisan933 is in Takaoka City, Toyama Prefecture2019It is an outdoor brand founded in the year. Akio Kihara, the founder,25Old10During the year, I worked for an outdoor brand in the United States in Tokyo, and took advantage of that experience to start an apparel and outdoor -related company in Tokyo. after that2As a base base, in Takaoka, my hometownArtisan933I decided to start up.
"I am the eldest son, so I started to want to be filial piety in my hometown. I met a traditional craftsman in Takaoka that there were many wonderful traditional techniques in the area. I am convinced that if you use this in outdoor items, you will have a beautiful outdoor brand that no one has seen in the world. "
The combination of outdoor equipment that requires "functionality" such as ease of use, and the added value of "beauty" of Takaoka's traditional crafts has created an outdoor brand like art work.
【2] What we value in the work production, the commitment, what we want to convey through the work and what we want to fulfill
One of the typical itemsPEG O'HASHIThe appearance is exactly the iron peg itself when a tent is set up. When you pick it up, it is unexpectedly light and everyone is surprised that it is a wooden chopstick. Because of its special form, mechanical production is not possible, and it is hand -done by craftsmen.1Like a watermark carving from the plate1Dedicated1It is made by sharpening.
"The work that the person who picks up thinks" What is this? "Is the craftsman who makes it," What's that? Laughs ", but I think it's most important for us to enjoy it. I would like to convey the depth of Toyama's cultural attraction in the wake of the discomfort.
The brass Sherra Cup has succeeded in using the unique coloring and rough textures by drawing out the unique chemical reactions of copper by using the coloring technology of the traditional craftsman in Takaoka. Brass is a rare item that cannot be commercialized without a craftsmanship because it is easy to deform or damage due to heat during processing.
"I want you to use someone who spends time together in the outdoors with a hospitality. I'm glad if you can tell the manufacturing of Toyama from there," There are items like this. "
If you have a beautiful nature and an art item that is perfect for hiding its scenery, you should be able to enjoy a slightly different outdoors.
【3] What we are trying to inherit traditional technology and culture and what we want to challenge in the future
Mr. Kihara says that he was fascinated by the beauty and depth of Japanese manufacturing by touching on the traditional techniques of his hometown of Takaoka.
"Speaking of Takaoka's outdoorsArtisan933At the same time as a new manufacturing that can be said, we are also focusing on producing a campsite in Toyama for regional revitalization. I would like to continue to go back and forth between Tokyo and Toyama, convey the appeal of traditional crafts with the outdoors as a keyword, and excite my hometown. "
From Kihara's words, you can feel the driving force to the future, where Japanese manufacturing is newly changed from Takaoka and spreads to the world.
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At Serendouce Crafts, JapanWe propose modern beauty and comfort living with traditional crafts.
You can also see the work from Instagram.
https://www.instagram.com/serendouce_crafts_/